Category: work samples
-
sample
My work extensively encompasses the following: campaign planning marketing strategy (developing yearly/quarterly plans/reports – analytics) PR strategy Content developing content strategy buyer personas high performing keywords editorial calendar copywriting (copywriting myself and guiding the copy writers on best practices Please fill in the form to the right to access my work samples.
-
Inbound marketing
I am all over the inbound methodology and personally, I love it and I am passionate about it. This is not a stream that is separate but an approach which should be followed in each of the marketing activity whether it is direct emailers, or design, trade shows, social media or SEO/SEM. What I consider…
-
Media relations
This is one of the key ingredients to build the brands’ trust. Prior to developing a media strategy, one should definitely have a thorough look at the below: global and regional messaging companies core values business vision and vision the sales strategy industry reports, and competitors content audit Things to be considered while developing a…
-
Branding
My experience in branding has been extensive and interesting. I love building the visual identity of companies. I have rebranded 6 companies in my career. Brand audit How the competitors’ identity is placed vis-a-vis yours What’s the visual trend in your industry Rebranding strategy – what needs to be rebranded and timelines Communication plan for…
-
Content marketing
This is definitely in line with the overall business objectives and the marketing strategy that is created for the year. However, I like to keep it beyond what the company is selling and basically creating a mix of content – in terms of what percentage of content will be aligned with sales, what will be…
-
Social media
One of the most effective ways to reach your audience is via the right social channel. Social media audit of competitors Social media strategy Key messaging and message mix for the quarter The social media plan should sync up with the quarterly marketing plan The content mix that needs to-be used in the social channels…
-
Strategic Marketing
Step 1: Research Carrying out the competitor audit with respect with what content they are posting, their web and social strategy Carrying out industry and influencer research Step 2: Brainstorming and syncing with business/sales leaders Step 3: Preparing the marketing strategy (preferably keeping in mind that more than 80 per cent needs to be inbound) Developing…
Nilofar Nigar 