Nilofar Nigar

Go with the flow

The idea of going with the flow finds strongest voice in the Taoist, Buddhist and Stoic traditions. Taoism or Daoism as it is called is an ancient Chinese philosophy. Tao means “way” or “path,” but it is considered to the way in which we as human beings are supposed to live. The central teaching of this…
Chatbots – an integral part of Digital Marketing in 2019

A chatbot (also known as a talkbot, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program which conducts a conversation in natural language via auditory or textual methods, understands the intent of the user, and sends a response based on business rules and data of the organisation. In simpler words,…
Include these Jan #holidays in your social schedule

How often do we miss out on important dates and lose the opportunity to create some traction and website traffic? Here’s a ready to view important dates in this month (January 2019). Be sure to create some interesting content around a few and promote it well.
The best times to post on social media {eBook}

All the social media efforts would go to a bin if what marketers are trying to intend is not achieved – which means the post or tweet has to be seen by the target audience and they need to be engaged to it. The first part that is the post or tweet has to be…
The most comprehensive 2019 SOCIAL MEDIA CALENDAR

How i framed the 2019 social media calendar and developed more than 400 tweets and posts across 14 categories in 3 hours for January 2019.
Embed the most important dates into your editorial calendar

As a marketer I know how vital it is to execute certain marketing/social activities and up your inbound game by embedding and being mindful of important dates and days of global importance. Not only does it count under good marketing and being responsible as a company celebrating or creating awareness on certain dates, it also…
Font pairing cheatsheet

Worried about which fonts to use and what are the combination font to use for your marketing collateral? Here’s a quick cheat sheet to help you with basic font pairing.
{Free template} Create buyer persona

What is a buyer persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. [source: Hubspot] How does it help? Buyer personas help ensure that all activities involved in acquiring and serving your customers are tailored to the targeted buyer’s needs. Creating buyer personas, can contribute in the…
How to write articles that are ranked higher

This is what you do to pull up a content piece that ranks higher than your competition. 1. Write for the audience – what they want – hence good quality content2. The structure of the article a. Catchy headline b. A punchy intro i. How will the reader benefit? …
Happiness is found in YOU

Originally posted on Sunsets Sunrise: Never rely on someone or something for your happiness or self-worth. Only you can be responsible for that. If you can not love and respect yourself, no one else will be able to make that happen. Accept who you are, and what you are completely. The good, the bad, and…