1) Optimize your website for “searchers.”
2) Create content using the right keywords.
3) Ensure your site provides a cognitively fluent experience.
4) Write blog posts on topics people need answers to.
5) Create a separate post for each of your most relevant keywords.
6) Publish blog content on a regular basis.
7) Answer prospects’ questions on social media using blog content.
8) Monitor relevant keywords on social media and get involved if you can help.