Marketing plan is not a stand alone document but an image and supporting set of activities which aligns with the business vision and the sales strategy. An understanding of the current scenario is vital. Before even marketers plan things it is important to understand the offering we would be selling to which geography and which target market. Hand in hand we need to be aware how good are we on the database section, the campaigns that we have rolled out earlier and so on.
The below template is a information gathering high level document which should be forwarded to the business unit heads or sales heads. Once the marketer gets the information and vision, he/she can then frame the list of marketing activities that needs to be done along with the frequency.
Click the link to download: info-needed-for-marketing-plan